The SANFL takes great pride in the strength of our association with our corporate partners. These relationships are essential to the long-term growth of Australian Rules football in this state. Without their support, the State League Competition and Game Development programs would not enjoy the success they do today.
THe SANFL's partnership with Lion Australian (via the SA Brewing Company and the West End Brand) spans some 58 years.
As the League’s major partner, Lion Australia is involved in a great breadth of SANFL events and activities, both as a sponsor and a supplier to the clubs and AAMI Stadium. Lion Australia’s support of football is statewide, extending to the amateur and affiliated leagues throughout metropolitan and regional areas.
The League has been extremely fortunate to partner with AAMI over the past eleven years as naming rights sponsor of AAMI Stadium, the venue for AFL football in South Australia.
AAMI’s sponsorship has been crucial in the development of football in South Australia at all levels, including maintaining AAMI Stadium, one of the state’s largest entertainment venues.
Beneficiaries of AAMI’s support have included the hundreds of thousands of South Australians who flock to AAMI Stadium every year and the children taking part in the junior development programs supported by AAMI.
The support of the Government of South Australia, through its Office for Recreation and Sport (ORS), underpins the programs delivered by the SANFL’s field officers. These programs contribute to increased participation levels and healthy active lifestyles for children across the state including those from indigenous, multicultural and disadvantaged backgrounds.
The ORS’s ‘be active’ message encourages all South Australians to take every opportunity to ‘be active’. A popular initiative of this partnership is the ‘be active’ Kick & Catch at all SANFL and selected AFL matches.
As naming rights partner, the State League Competition is known as the ‘be active’ League.
Ford Motor Company of Australia
The SANFL welcomed IGA SA as a new long-term partner in 2011. IGA has partnered with the League on a number of levels including naming rights of the IGA Family Friendly Areas.
The IGA Family Friendly Areas are a key drawcard for attendances at SANFL games. These areas are made possible through the community-minded support of IGA. The IGA Family Friendly Areas are free of smoking, coarse language and alcohol consumption. At many games, children can enjoy activities such as face painting.
IGA Family Friendly Areas are clearly marked at all SANFL grounds and are ideal for families with children who want to make the most of their time watching local footy.
Since 1987, SA Lotteries has contributed more than $8.9 million to support and develop South Australia’s recreational and sporting facilities and services.
The SANFL has and continues to benefit from this support in a partnership that extends more than 20 years. The SA Lotteries Footy Express continues to grow in popularity, with crowds flocking to AAMI Stadium on the bus service with the cost included in their matchday ticket. SA Lotteries also partners the League in the official SA Lotteries SANFL Footy Tipping competition.
Balfours has been a tremendous supporter of football in this state for many years. In 2012, its association includes the SANFL, AAMI Stadium, seven of nine SANFL League clubs and the Crows and Power. Balfours has exclusive pastry rights at AAMI Stadium and is also a naming rights sponsor of the two Balfours Showdowns played each AFL season.
The Good Guys
The Good Guys have partnered the League for the past nine seasons as the official supplier of electrical goods for the SANFL and AAMI Stadium. The partnership includes the SANFL’s Coaches Association of which The Good Guys sponsor the Coach of the Year, an award presented to the most outstanding SANFL League coach as voted by their peers.
The Good Guys have five stores in Adelaide located at Edwardstown (Vince Santoro), Hectorville (Jason Dansie), Mile End (David Brooks), Noarlunga (Cathie Peters) and Gepps Cross (Jim Drivas). Click here to visit the Good Guys website
The League’s partnership with SA TAB began in 2002. Over the past seven seasons, TAB has been the premier sponsor of the League’s umpires, with the objective of creating a strong association in the minds of the community and football participants with the Tatts Bet brand. The sponsorship support provided by TAB contributes greatly to securing the future of football and football umpires in this state.